Craft vs. Classic: Choosing the Right Cocktail Menu for Your Event

Signature Cocktail Tasting with B&B Beverage Management
Book a signature cocktail tasting with us! (Photo via Haint Blue Collective)

When it comes to hosting an unforgettable event, the right cocktail menu can make all the difference. A well-curated beverage selection not only complements the occasion but also enhances the overall guest experience. One key decision you’ll need to make is whether to go with craft cocktails, classic cocktails, or a mix of both. Here’s a guide to help you choose the perfect cocktail menu for your event.

Understanding Craft Cocktails

Craft Cocktails by B&B Beverage Management
A creative way to incorporate craft cocktails! The Smoked Peach Old Fashioned with A Peach Puree Injection. (Photo via Haint Blue Collective)

Craft cocktails are all about creativity, innovation, and attention to detail. These drinks often feature:

  1. High-Quality Ingredients: Fresh juices, house-made syrups, and premium spirits.
  2. Unique Flavor Profiles: Unexpected combinations of flavors that surprise and delight.
  3. Artistic Presentation: Garnishes, glassware, and techniques that make each drink visually stunning.

Craft cocktails are ideal for:

  1. Upscale Events: Such as weddings, corporate galas, and fundraisers.
  2. Themed Parties: Where the drinks can align with the event’s concept or color scheme.
  3. Guests Who Love Variety: People who enjoy trying new and exciting drinks will appreciate a craft menu.

Examples of craft cocktails include a Lavender Gin Fizz, Smoked Old Fashioned, or Spicy Watermelon Margarita.

Craft Cocktail by B&B Beverage Management
Strawberry Basil Mule (Photo via Haint Blue Collective)
Craft Cocktail by B&B Beverage Management
Smoked Old Fashioned (Photo via Haint Blue Collective)

Understanding Classic Cocktails

Classic cocktails are timeless for a reason. These drinks have stood the test of time and are widely recognized and beloved. They often feature:

  1. Simplicity: Few, high-quality ingredients that let the base spirit shine.
  2. Familiarity: Drinks that most guests know and love.
  3. Efficiency: Easier to prepare in large quantities for high-volume events.
Classic Martini with Stuffed Olives by B&B Beverage Management
A Classic: The Gin or Vodka Martini with Olives (Photo via Alabama Weddings & © 2024 YNOT IMAGES LLC)

Classic cocktails are ideal for:

  1. Casual Gatherings: Such as birthday parties, tailgates, or backyard weddings.
  2. Diverse Guest Lists: Where a wide range of tastes need to be accommodated.
  3. Events with Limited Time: Quick to prepare and serve, keeping the bar line moving.

Examples of classic cocktails include a Moscow Mule, Margarita, or Manhattan.

How to Choose the Right Menu

  • Event Style and Theme
    • For elegant or unique events, craft cocktails can elevate the experience.
    • For casual or traditional occasions, classic cocktails are a safe and crowd-pleasing option.
  • Guest Preferences
    • Are your guests adventurous drinkers? A craft menu might be the way to go.
    • If your crowd prefers familiar flavors, stick to the classics.
  • Craft vs. Classic Preparation
    • Craft cocktails often involve premium ingredients and meticulous preparation, offering a unique and elevated experience.
    • Classic cocktails are straightforward and efficient, perfect for high-volume events or when speed is essential.

A Perfect Compromise: A Mixed Menu

Craft and Classic Cocktail by B&B Beverage Management
Photo via Alabama Weddings & © 2024 YNOT IMAGES LLC

Can’t decide? Why not offer both! A mixed menu allows you to cater to a wide range of tastes and preferences. For example, you could:

  • Feature a few signature craft cocktails alongside classic staples.
  • Incorporate seasonal craft options while keeping timeless favorites available

Let B&B Beverage Management Handle It

At B&B Beverage Management, we specialize in creating customized cocktail menus that perfectly match your event’s needs. Whether you want an innovative craft menu, a timeless classic selection, or a blend of both, our expert team will ensure every drink is served with care and style. Plus, our professional bartenders are skilled in crafting both intricate, high-end cocktails and efficient, crowd-pleasing classics, ensuring seamless service no matter your menu choice.

Contact us today to start planning the perfect bar experience for your next event. You can even schedule a cocktail tasting prior to your event, to make sure you choose the perfect cocktails! Cheers to unforgettable celebrations!

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